Words on Target by Sue Nichols
Words on Target is an excellent little work designed for all who wish to communicate more effectively with twentieth-century Americans. In the first chapter the author reminds us that we are not speaking and writing to past generations who perhaps had greater attention spans and abilities to listen. We are communicating the Christian message in a world of increasing competition. Our audience is not trained to wade through complex speech and difficult verbiage. Their training has come at the hands of ABC, slick magazines and mindless paperbacks. How are we to compete? With economy, energy and subtlety. Nichols goes on to give sound advice, helpful suggestions, and sane counsel. The information given will be best understood and applied by seasoned communicators who are trying to tune up, rather than the novice, but would be helpful to anyone. This little volume is worth several readings.